Brand management

Kindred Group

Delivering ease to personalised gifting 

When it comes to treating your loyal customers well, Kindred Group goes one step further with personalised gifting to thousands of loyal customers

Kindred Group is one of the largest betting companies and online casinos in Europe with well-known brands like Unibet, Maria Casino, Kolikkopelit and Casinohuone.

Sam and the Brand has been supporting Kindred Group in managing, ordering and distributing branded marketing items and loyal customer gifts for some time now.

Ordering items you know you will need

With the help of Sam and the Brand software, Kindred Group was able to use technology and customer surveys to forecast demand for specific items.

The idea was to ask Kindred Group’s customers about their wishes and in this way validate demand before producing orders. In addition to reducing waste this is an excellent way to truly delight customers and team members by making sure that they get what they want, when they want it.

These branded products and customer gifts have been delivered across Europe directly to recipients’ homes and Kindred’s offices.

Shifting focus to creating fun customer experiences instead of warehousing

Together with Kindred Group’s kick-ass marketing production company Framme, Kindred Group has found a great balance between on-demand production and warehouse deliveries.

Depending on the item, Sam and the Brand software orders are automatically directed to the right producers and warehouse. Reducing waste whilst keeping unit costs down. Best of both worlds.

The magic is in the details

For the 2022 IIHF Ice Hockey World Cup, Kindred Group used Sam and the Brand’s new Magic Order Link solution to launch a personalised campaign where they would send their loyal customers a Finnish National Team Ice Hockey Jersey with the number and name of the customer’s preferred player.

On top of those ‘Leijonat’ jerseys, loyal customers could also choose branded vests, backpacks and other lovely goodies. Let's go Finnish Hockey and Kindred Teams!

“We have been delighted how quickly we managed to pull campaigns off with Sam and the Brand and our production partner Framme. They’ve been very fast to build new technological solutions and have saved us a lot of time whilst delighting our loyal customers nicely.” – Jasse Hinkkanen, Kindred Group


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